Case Study
SD Hauling & Demo
The digital transformation of a family-owned junk removal and demolition company in San Diego County.
Overview
This case study documents the digital transformation of a family-owned junk removal and demolition company in San Diego County — taking an outdated website with poor local visibility and turning it into a lead-generating asset that ranks on page 1 of Google.
The Challenge
The business had quality operations but faced a critical marketing problem. The website appeared outdated and failed to generate local search visibility.
"When someone needs a hot tub hauled off or a garage cleared out, they Google it — and if you're not on the first page, you don't exist."
Solution Implemented
The rebuild focused on three core areas:
Professional Presentation
A modern, mobile-optimized site designed to build homeowner trust and facilitate easy contact — clear pricing cues, prominent phone numbers, and friction-free quote requests.
Local SEO Strategy
Structured content addressing specific services — junk removal, demolition, hot tub removal, and hoarding cleanouts — across relevant neighborhood areas. Genuinely useful pages were prioritized over keyword stuffing.
Content Development
Before-and-after documentation, job walkthroughs, and video content captured on Ray-Ban Meta glasses during actual jobs — used to build site authority and reinforce real-world expertise.
Key Results
Page 1
Google ranking for "junk removal San Diego"
25+
Call conversions generated per month
↑ CTR
Improved click-through rates in Search Console
Google Search Console tracking showed improved search click-through rates for relevant queries, with booking increases following search visibility improvements.
"Once you're in front of the right searches, the business does the rest."
Client Testimonial
"Kevin built us a clean, fast site that brings in real leads. Our phone hasn't stopped ringing since launch."
— Maribell R., SD Hauling & Demo
Need results like these?
Bilingual web design and local SEO for San Diego businesses.
Kevin Cromley · San Diego, CA · 619.944.8759 · Bilingual (English/Spanish)